Immutable’s Passport Wallet Is Built to Onboard Gamers—Will It Work?
Gaming marketing is based on performance marketing and conversion.
Currently drop-off rates for wallet installs are anywhere between 95-98%. Our aim is to bring down the cost of install by more than 10-20X – all without compromising self-custody.
— Robbie Ferguson | Immutable (@0xferg) May 2, 2023